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It will become required reading on many courses′ - David Silverman, Goldsmiths College, University of London    The growth of interdisciplinary cultural studies poses new challenges for the process of doing research. In this textbook, Pertti Alasuutari introduces the range of approaches and methodological tools available for undertaking critical research, and shows how cultural studies transcend traditional divisions between qualitative and quantitative methods and between social sciences and humanities.       He draws upon three main sources: the qualitative traditions of sociological and anthropological research, including ethnography and symbolic interactionism; methods for the study of language and interaction - semiotics, narrative analysis, conversation analysis and discourse analysis; and quantitative analysis in terms of its relevance to data produced by research on culture.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49595631403281,"sku":"GOR001876684","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49939150602513,"sku":"CIN0803978316VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50361401278737,"sku":"CIN0803978316G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52145250828561,"sku":"NLS9780803978317","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53211591246097,"sku":"GOR002837293","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0803978316.jpg?v=1751444455"},{"product_id":"invitation-to-social-research-book-pertti-alasuutari-9780761957379","title":"An Invitation to Social Research","description":"This text on social research outlines how to study social and cultural phenomena, explains the difference between qualitative and quantitative analysis, and examines the relationship between social research and society.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49628890497297,"sku":"GOR003451700","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0761957375.jpg?v=1751296313"},{"product_id":"synchronization-of-national-policies-book-pertti-alasuutari-9780367867850","title":"The Synchronization of National Policies","description":"The Synchronization of National Policies shows how it is possible that there is remarkable uniformity in the policies that the nation-states adopt, although there is no world government. 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Yet, because of the way such domestication of global trends takes place, citizens retain and reproduce the understanding that they follow a sovereign national trajectory.    This book will be of interest to students and scholars of sociology, world culture theory, globalization, international relations, and political science.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51189050867985,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51189053391121,"sku":"NIN9780367867850","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52533236531473,"sku":"NLS9780367867850","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367867850.jpg?v=1751228565"},{"product_id":"desire-and-craving-book-pertti-alasuutari-9780791410981","title":"Desire and Craving","description":"This book is an ethnographic analysis of alcoholism, focusing on the importance of cultural explanations of heavy drinking in modern society. 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Alasuutari also provides an analysis of the role of the temperance movement and ideology in Finland, and the rise of the distinction between normal and pathological drinking.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51782990954769,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51782991151377,"sku":"GOR014401883","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51813479088401,"sku":"GOR009730614","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52352493519121,"sku":"NLS9780791410981","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780791410981.jpg?v=1751898420"},{"product_id":"epistemic-governance-book-pertti-alasuutari-9783030191498","title":"Epistemic Governance","description":"This book argues that modern governance is performed by actors who seek social change epistemically, by drawing on widespread, public views of reality. Agents of change such as parliamentarians or social movement activists will assess and affect what they believe to be people’s conceptions of what is possible, rational, and desirable. This often means that these key authority figures will invest in credible knowledge production, as well as appeal to individual and group identifications, emotions, and values.  Alasuutari and Qadir show how this epistemic governance works in three important arenas of social change: parliaments, which debate laws that constitute the bulk of reforms; international organizations that circulate global norms; and social movements and NGOs. Through their analysis, the authors’ detailed, innovative methodology for discourse analysis indicates the utility of epistemic governance as a new paradigm for research into global social change.   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