{"title":"Rajeev Batra","description":null,"products":[{"product_id":"advertising-management-book-rajeev-batra-9780133057157","title":"Advertising Management","description":"Appropriate for courses in Advertising Management.  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In the first section, the editors present a strategic overview of cable TV advertising followed by an assessment of its current status and an examination of programming opportunities for cable network. The second group examines such issues as the television viewing environment, collecting ratings data for cable channels, and the relationship between program impact and advertising impact. 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