{"title":"Sandra Moriarty","description":null,"products":[{"product_id":"advertising-imc-principles-and-practice-global-edition-book-sandra-moriarty-9781292017396","title":"Advertising \u0026 IMC: Principles and Practice, Global Edition","description":"For introductory courses in advertising    An accessible, well-written, and student-friendly approach to advertising.     Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution\/revolution. It also includes an increased IMC and brand focus.               Please note that the product you are purchasing does not include MyMarketingLab.           MyMarketingLab       Join over 11 million students benefiting from Pearson MyLabs.   This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a course ID to access MyMarketingLab.       These are the steps you need to take:   1.  Make sure that your lecturer is already using the system    Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.   2.  Check whether an access card has been included with the book at a reduced cost    If it has, it will be on the inside back cover of the book.    3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292056487)   4.  If your lecturer is using the MyLab and you would like to purchase the product...   Go to www.MyMarketingLab.com to buy access to this interactive study programme.       For educator access, contact your Pearson representative. 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Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book.  Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.         Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536\/ISBN-13: 9780133763539. 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