{"title":"Stephen Guise","description":null,"products":[{"product_id":"mini-habits-book-stephen-guise-9781494882273","title":"Mini Habits","description":"\u003cb\u003e***A Worldwide Bestseller in 17 Languages ***\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eLasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else, Too\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhen I decided to start exercising consistently 10 years ago, this is what actually happened: \u003cul\u003e\n\u003cli\u003eI tried getting motivated. It worked sometimes.\u003c\/li\u003e\n\u003cli\u003eI tried setting audacious big goals. I almost always failed them.\u003c\/li\u003e\n\u003cli\u003eI tried to make changes last. They didn't.\u003c\/li\u003e\n\u003c\/ul\u003eLike most people who try to change and fail, I assumed that I was the problem. \u003cp\u003e\u003c\/p\u003eThen one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This stupid idea wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). \u003cp\u003e\u003c\/p\u003e\u003ci\u003eI had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as the way to change in countless books and blogs.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eMy suspicions were correct. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIs There A Scientific Explanation For This?\u003c\/b\u003e\u003cbr\u003eAs I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout Mini Habits--we've been doing it all wrong. \u003cp\u003e\u003c\/p\u003eYou can succeed without the guilt, intimidation, and repeated failure associated with such strategies as getting motivated, New Year's Resolutions, or even just doing it. In fact, you need to stop using those strategies if they aren't giving you great results. \u003cp\u003e\u003c\/p\u003eMost popular strategies don't work well because they require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat's A Mini Habit?\u003c\/b\u003e\u003cbr\u003eA mini habit is a very small positive behavior that you force yourself to do every day; its too small to fail nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. \u003cp\u003e\u003c\/p\u003eThe barrier to the first step is so low that even depressed or stuck people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you  \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAim For The First Step\u003c\/b\u003e\u003cbr\u003eThey say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. \u003cp\u003e\u003c\/p\u003eThe message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you won't do anything because it's too far away. But when you aim for the step in front of you, you might keep going and reach the moon. \u003cp\u003e\u003c\/p\u003eI've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words. It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Mini Habits system works because it's how our brains are designed to change.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNote: \u003c\/b\u003e This book isn't for eliminating bad habits (some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits in: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eLasting change won't happen until you take that first step into a strategy that works. Give Mini Habits a try. 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In \u003ci\u003eMini Habits for Weight Loss\u003c\/i\u003e, you will learn how to lose weight naturally, in the precise way your body and brain are meant to change. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWe've blamed ourselves for lack of discipline. That didn't help.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWe've blamed calories, carbs, and fat. That didn't help.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWe've blamed our diet formulas. That didn't help.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eIt's time we looked at the practice of \u003ci\u003edieting\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003eNearly all diets are ineffective because they're based on \u003ci\u003edieting\u003c\/i\u003e. Every person has a \u003ci\u003ediet\u003c\/i\u003e (noun), but it's only if you are trying to lose weight that you \u003ci\u003ediet\u003c\/i\u003e (verb). \u003ci\u003eDieting\u003c\/i\u003e is eating and drinking sparingly or selectively to reduce your weight. \u003cp\u003e\u003c\/p\u003eIt doesn't work. If you've tried dieting, you know that. \u003cp\u003e\u003c\/p\u003eEven the perfect diet with the right foods will fail if it's approached from the traditional dieting perspective. Since weight loss experts are more concerned with biology than neuroscience, we get brilliant discussions on nutrition followed by the same dumb suggestion to immediately start eating completely different foods than the ones you're habitually used to eating, and give up everything else.\u003cbr\u003e Are You Fighting Your Own Body and Brain?\u003cbr\u003eThe brain resists dramatic behavioral shifts. Recognizing this and developing a strategy around it made the original \u003ci\u003eMini Habits\u003c\/i\u003e the #1 selling self-help book in a number of countries. In \u003ci\u003eMini Habits for Weight Loss\u003c\/i\u003e, you'll see that we also biologically resist such changes, which explains why most dieters and smoothie-cleanse aficionados lose weight in the short term, only to gain it all back (and more) when the body adjusts. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMini Habits for Weight Loss\u003c\/i\u003e will show you how to make dietary changes in a sustainable, permanent way that doesn't trigger biological or neurological resistance.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIt's a specialized version of the method that made the original book a hit in 14 languages. The mini habits remain easy to implement, but the reasoning and supporting tactics are more sophisticated. This is by necessity, as weight loss factors are many and varied. The strategies in the book are rooted in extensive biological and neuroscience research.\u003cbr\u003e You'll discover: \u003cul\u003e\n\u003cli\u003eWhy it's a terrible idea to forbid junk food.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow some of the most impactful changes you can make don't involve either diet or exercise.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eWhy conscious calorie restriction causes long-term weight GAIN, and how this science has been publicly available (and ignored) for more than 30 years.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eHow the body's change process mirrors that of the brain, and why that is great news for losing weight.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eCreative strategies to mitigate weight gain from eating out, social events, and holiday binge sessions.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eWhy eating fruit is essential to losing weight (for lots of reasons).\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eThe role of exercise and an active lifestyle in weight loss, with appropriate strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eMost importantly, you'll learn how to change your behavior and lose weight in the long term with mini habits. \u003cp\u003e\u003c\/p\u003eInstead of reading yet another dieting book, why not try a \u003ci\u003eproven behavioral change strategy\u003c\/i\u003e that your brain and body will welcome and respond to?\u003cbr\u003e Lasting change won't happen until you take that first step toward a strategy that works.\u003cbr\u003eRead \u003ci\u003eMini Habits for Weight Loss\u003c\/i\u003e, and you'll never diet again.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536407306513,"sku":"GOR008245143","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49677217104145,"sku":"CIN0996435441G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50159568388369,"sku":"CIN0996435441VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50917516902673,"sku":"CIN0996435441A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51011512336657,"sku":"NIN9780996435444","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51713770127633,"sku":"GOR010475973","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52768909852945,"sku":"GOR008779418","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0996435441.jpg?v=1750885488"},{"product_id":"elastic-habits-book-stephen-guise-9780996435475","title":"Elastic Habits","description":"\u003cp\u003e\u003cstrong\u003eElastic habits are easier to form, more impactful, more fun, and more resilient than habits formed with any other strategy.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese flexible habits are just as easy to form as a mini habit, but with 3x the results (or more). To explain how and why this is possible, here's a hypothetical scenario involving my greatest fear in the world... bears.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eImagine you're trail running in the woods, trying to set a new personal best time. Out of the corner of your eye, you see a large brown object moving towards you with great speed. And now it's upon you. You gaze up in horror at a roaring mother grizzly bear. What do you do?\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eContinue running (adrenaline boost )\u003c\/li\u003e\n\u003cli\u003eTackle the bear\u003c\/li\u003e\n\u003cli\u003ePlay dead\u003c\/li\u003e\n\u003cli\u003eCall out Jumanji\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eGo ahead and play dead. It gives you the best chance of surviving a grizzly attack. But if you treated this situation as we are taught to treat goals and habits, you wouldn't have that option. You'd have just one option, because most goals and habits are unchanging. So here's your one option.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e1. Continue running (certain death)\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou had a plan (trail running), but your environment changed (momma bear). Whenever that happens, you must \u003cem\u003eadapt\u003c\/em\u003e to the unexpected situation for the best result. In the case of a bear attack, it can save your life. In the case of behavior change, it can save your habits. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis concept doesn't only apply in a negative way, either. There will be times in which a situation is \u003cem\u003emore\u003c\/em\u003e favorable than anticipated, in which case, adapting to seize the opportunity is in your best interest. But if you follow any other habit book's advice, they will tell you to do the same thing every day, to be inflexible. \u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eThe Result of Static Habits\u003c\/strong\u003e\u003cbr\u003e\u003cp\u003eIf your static habit is small, you'll achieve remarkable consistency (mini habits). But on days in which you can do more, it will feel (and possibly be) \u003cem\u003ewrong\u003c\/em\u003e to aim for something that easy. Over time, this may frustrate you.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf your static habit is large, you'll have occasional big wins, but whenever life sends you a figurative grizzly bear, you'll fail and your habit may die young.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSmall habits are the best choice if you choose to form a static habit, but here's why you shouldn't.\u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eThe Power of Elastic Habits\u003c\/strong\u003e\u003cbr\u003e\u003cp\u003eNo two days are the same. By making your habits elastic, you can adapt your aim to conquer every unique day of your life. You will still be surprised by the crazy happenings of life, no doubt, but you will no longer be \u003cem\u003eunprepared\u003c\/em\u003e for them.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eElastic habits give you an answer for every situation. They destroy excuses naturally, by saying, Okay. How about doing this instead? If normal habits are a hammer, elastic habits are your grandfather's garage, a magical place with a tool for every need. It's not a burden to have a hammer, a wrench, \u003cem\u003eand\u003c\/em\u003e a screwdriver-you simply select the one you need for the job.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you'll find a comprehensive framework of elasticity for habit building. Elastic materials are stronger than rigid, brittle materials because they can adapt to pressure. The same is true for habits. Any dread or sense of monotony you've felt about forming habits will disappear, because this system is dynamic and exciting.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYour elastic habits can survive threats and thrive in favorable circumstances. 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