The Advertising and Promotion Challenge by Leonard M Lodish

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The Advertising and Promotion Challenge by Leonard M Lodish

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Teil der Wharton Executive Library-Serie

Zusammenfassung

Vaguely Right or Precisely Wrong? Too many executives have no idea how effective their advertising and promotion efforts really are. This book examines a variety of ways such efforts can be tested.

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The Advertising and Promotion Challenge by Leonard M Lodish

Vaguely Right or Precisely Wrong? Too many executives have no idea how effective their advertising and promotion efforts really are. This book examines a variety of ways such efforts can be tested.

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SKU Nicht verfügbar
ISBN 13 9780195037029
ISBN 10 0195037022
Titel The Advertising and Promotion Challenge
Autor Leonard M Lodish
Serie Wharton Executive Library
Buchzustand Nicht verfügbar
Verlag Oxford University Press Inc
Erscheinungsjahr 1986-05-29
Seitenanzahl 192
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.