Advertising by William D Wells

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Advertising by William D Wells

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Zusammenfassung

This text reinforces the theme of "advertisiing effectiveness", with an emphasis on real-world examples, issues and applications. It aims to provide insight into what principles make advertising effective.

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Advertising by William D Wells

The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.

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SKU Nicht verfügbar
ISBN 13 9780130835710
Titel Advertising
Autor William D Wells
Buchzustand Nicht verfügbar
Verlag Pearson Education (US)
Erscheinungsjahr 1999-12-21
Seitenanzahl 592
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar