Advertising Ethics by Edward Spence

Advertising Ethics by Edward Spence

For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.

SKU	Nicht verfügbar
ISBN 13	9780130941213
ISBN 10	0130941212
Titel	Advertising Ethics
Autor	Edward Spence
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Pearson Education (US)
Erscheinungsjahr	2004-08-04
Seitenanzahl	160
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar