Advertising Management by David A Aaker

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Advertising Management by David A Aaker

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Advertising Management by David A Aaker

Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy, and planning, and agency relationships.

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SKU Nicht verfügbar
ISBN 13 9780130160065
ISBN 10 0130160067
Titel Advertising Management
Autor David A Aaker
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Prentice Hall (Higher Education Division, Pearson Education)
Erscheinungsjahr 1982-01-01
Seitenanzahl 560
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar