Amazing Decisions by Dan Ariely

Amazing Decisions by Dan Ariely

Dan Ariely, theNew York Times bestselling author ofPredictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology.

The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, inAmazing Decisions, his unique perspective--informed by behavioral economics, neuroscience, and psychology--comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions?

Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping--and often contradictory--sets of norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome.Amazing Decisionsis a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

Predictably Irrational and The Upside of Irrationality are two New York Times bestsellers by Dan Ariely. He is James B. James B. James B. James B. James B. James B He is the creator of the Center for Enhanced Hindsight and a Duke University professor of psychology and behavioral economics. His work has appeared in publications such as the New York Times, Wall Street Journal, Washington Post, Boston Globe, and others.