{"product_id":"ancient-world-internet-linked-book-fiona-chandler-9780794508166","title":"Ancient World - Internet Linked","description":"\u003cp\u003eClaude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.\u003c\/p\u003e\u003cp\u003eClaude codified his techniques in 1923 in a book called \u003cem\u003eScientific Advertising.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhile this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown.\u003c\/p\u003e\u003cp\u003eTo ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. \u003c\/p\u003e\u003cp\u003eTony isolated\u003cstrong\u003e \u003cem\u003e114 Profitable Laws of Advertising \u0026amp; Marketing \u003c\/em\u003e\u003c\/strong\u003eproviding a clear set of rules that anyone can follow. These Laws spread across 17 categories including: \u003c\/p\u003e\u003cp\u003e- 8 Laws for Headlines\u003c\/p\u003e\u003cp\u003e- 2 Laws for Call-to-Action\u003c\/p\u003e\u003cp\u003e- 13 Laws for Salesmanship\u003c\/p\u003e\u003cp\u003eNever before has Claude's work been presented with such clarity, including: \u003c\/p\u003e\u003cp\u003e- Uncommon words defined.\u003c\/p\u003e\u003cp\u003e- Example ads referenced by Claude.\u003c\/p\u003e\u003cp\u003e- Added illustrations to aid understanding.\u003c\/p\u003e\u003cp\u003eIf you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise  \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50128527294737,"sku":"CIN0794508162A","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50282262921489,"sku":"CIN0794508162VG","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52105211445521,"sku":"CIN0794508162G","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52705007436049,"sku":"GOR006272792","price":15.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0794508162.jpg?v=1751138103","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/ancient-world-internet-linked-buch-fiona-chandler-9780794508166","provider":"World of Books ","version":"1.0","type":"link"}