The Apple Way by Jeffrey Cruikshank

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The Apple Way by Jeffrey Cruikshank

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Zusammenfassung

Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evolution, and what lessons you can learn from Apple.

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The Apple Way by Jeffrey Cruikshank

Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evolution, and what lessons you can learn from Apple.

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Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.
SKU Nicht verfügbar
ISBN 13 9780072262339
ISBN 10 0072262338
Titel The Apple Way
Autor Jeffrey Cruikshank
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2006-01-16
Seitenanzahl 224
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.