{"product_id":"are-your-customers-being-served-book-pauline-rowson-9780954804558","title":"Are Your Customers Being Served?","description":"Many organisations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite frankly is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This book looks at: how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers' needs; how to develop an effective customer service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints and difficult customers and turn them into satisfied customers.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49636577935633,"sku":"GOR002628829","price":6.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0954804554.jpg?v=1751203463","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/are-your-customers-being-served-buch-pauline-rowson-9780954804558","provider":"World of Books ","version":"1.0","type":"link"}