Bone Appetit by Carolyn Haines
Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you.-Kelly Erickson, author of Maximum Customer Experience
Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.
The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors.
Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover:
- Methods to craft and hone messages
- How to make the most out of first impressions
- Ways to harness groupthink
- The importance of logos and visual brand elements
- How to use social media
- How to measure the effectiveness of branding efforts
- And much more
Haines, Carolyn: - Carolyn Haines is the USA TODAY bestselling author of over 70 books in a number of genres. She grew up in a rural Mississippi town with a family devoted to telling ghost stories and creating adventures. Her Scandinavian grandmother combined history and local legends for many bone-chilling evenings spent in front of a fireplace with a cup of hot chocolate. And it didn't hurt that she grew up in a haunted house where she first began to see spirits. The Pluto's Snitch mysteries combine her love of spooky moments and puzzling mysteries. She is also the author of the popular Sarah Booth Delaney Mississippi Delta mysteries and the Trouble, black cat detective, multi-author mystery series. Haines lives on a farm where she cares for dogs, cats, and horses. She urges everyone to please neuter their companion pets to help cut down on the suffering of unwanted animals. www.goodfortunefarmrefuge.org
www.carolynhaines.com carolyn@carolynhaines.com
| SKU | Nicht verfügbar |
| ISBN 13 | 9780312388423 |
| ISBN 10 | 031238842X |
| Titel | Bone Appetit |
| Autor | Carolyn Haines |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Minotaur Books |
| Erscheinungsjahr | 2011-05-24 |
| Seitenanzahl | 343 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |