{"product_id":"bone-appetit-book-carolyn-haines-9780312388423","title":"Bone Appetit","description":"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you.\u003cbr\u003e -Kelly Erickson, author of Maximum Customer Experience\u003cp\u003e Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.\u003c\/p\u003e\u003cp\u003e The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors.\u003c\/p\u003e\u003cp\u003e Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMethods to craft and hone messages \u003c\/li\u003e\n\u003cli\u003eHow to make the most out of first impressions \u003c\/li\u003e\n\u003cli\u003eWays to harness groupthink \u003c\/li\u003e\n\u003cli\u003eThe importance of logos and visual brand elements \u003c\/li\u003e\n\u003cli\u003eHow to use social media \u003c\/li\u003e\n\u003cli\u003eHow to measure the effectiveness of branding efforts \u003c\/li\u003e\n\u003cli\u003eAnd much more \u003c\/li\u003e\n\u003c\/ul\u003e If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49905257873681,"sku":"CIN031238842XG","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51415648764177,"sku":"CIN031238842XVG","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52383752356113,"sku":"CIN031238842XA","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/031238842X.jpg?v=1750973522","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/bone-appetit-buch-carolyn-haines-9780312388423","provider":"World of Books ","version":"1.0","type":"link"}