{"product_id":"brand-activism-inc-book-du-toit-christian-9780997663501","title":"Brand Activism, Inc.","description":"\u003cp\u003e\u003cstrong\u003eWhy are companies talking about sex, politics and religion?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFor decades we have expected companies to focus on their business, and to stay away from hot button items like sex, politics, religion, and social issues. Now, the world is changing and we are seeing companies not only expressing their values, but actively campaigning for change.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eBrand Activism, Inc\u003c\/em\u003e. is a fascinating journey profiling companies being activists and the reaction their activism causes. Covering a diverse array of topics, from diversity to net neutrality to LGBT rights to immigration, you will gain a new understanding of modern corporate behavior.\u003c\/p\u003e \u003cp\u003eSometimes political, sometimes controversial but never boring, \u003cem\u003eBrand Activism, Inc\u003c\/em\u003e. is a whirlwind tour of a changing landscape. Along the way you will learn how a company's values may well become the next differentiator in an increasingly homogenized and commoditized market place, beating out price and service. Enjoy the tour \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49897004302609,"sku":"GOR013809642","price":14.5,"currency_code":"CHF","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52741443911953,"sku":"NIN9780997663501","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0997663502.jpg?v=1751299970","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/brand-activism-inc-buch-du-toit-christian-9780997663501","provider":"World of Books ","version":"1.0","type":"link"}