Brand Identity Now! by Julius Wiedemann

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Brand Identity Now! by Julius Wiedemann

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Zusammenfassung

Features vital strategies for creating and maintaining brand identity. With case studies of projects from around the world, this book examines logos, imagery, and strategic applications involved in each branded project. It features over 150 brand identities from more than 20 countries, including the Obama '08 Election Campaign.

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Brand Identity Now! by Julius Wiedemann

Create a winning brand. This book features vital strategies for creating and maintaining brand identity. With in-depth case studies of leading projects from around the world, "Brand Identity Now!" is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign.

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Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites.
SKU Nicht verfügbar
ISBN 13 9783836515849
ISBN 10 3836515849
Titel Brand Identity Now!
Autor Julius Wiedemann
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Taschen GmbH
Erscheinungsjahr 2009-12-03
Seitenanzahl 384
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar