Branding in Action by Graham Hankinson

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Branding in Action by Graham Hankinson

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Teil der Mcgraw-Hill Marketing For Professionals-Serie

Zusammenfassung

This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process.

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Branding in Action by Graham Hankinson

This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process. The case studies cover leading product, service and retail brands, such as Gordon's Gin and Sainsbury. The book is based on extensive interviews with marketing directors, product managers and sales promotion agencies.

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SKU Nicht verfügbar
ISBN 13 9780077078126
ISBN 10 0077078128
Titel Branding in Action
Autor Graham Hankinson
Serie Mcgraw-Hill Marketing For Professionals
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 1993-09-20
Seitenanzahl 240
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.