Branding in Asia
Branding in Asia
Regular price
Checking stock...
Regular price
Checking stock...
Zusammenfassung
In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
Branding in Asia by Paul Temporal
In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this practical book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands. It explores the unique challenges of Asian markets and offers a wealth of common-sense advice on how to go about meeting them. Features include numerous case studies of successful global brand building and guidance for Western companies on establishing brands in Asia.| SKU | Nicht verfügbar |
| ISBN 13 | 9780471835769 |
| ISBN 10 | 0471835765 |
| Titel | Branding in Asia |
| Autor | Paul Temporal |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | John Wiley & Sons (Asia) Pte Ltd |
| Erscheinungsjahr | 1999-12-07 |
| Seitenanzahl | 272 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |