Brands of Faith by Mara Einstein

Brands of Faith by Mara Einstein

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US..Highly recommended.' – R. Ray, Mississippi State University, CHOICE

'Brands of Faith offers a valuable reassment of religion in a globalized post-industrial economy. Einstein introduces the histories of television and marketing as much-needed conversation partners for anyone interested in religion in America today. Her expertise in media and marketing is essential for such an exploration and both Communcations and Religious Studies scholars with benefit from her emphatic bridging of these worlds.' – The Communication Review

'Brands of Faith is a welcome addition to the larger body of work on religion and consumer culture. Because of Einstein's business acumen, she offers a perspective unavailable to most religion scholars. ... [A] lively read that will enlighten those looking for an interpretive lens through which to view the spectactular success of contemporary religious commodities.' – Aaron K. Ketchell, University of Kansas, USA

"This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended." --R. Ray, Mississippi State University, CHOICE

Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University.  Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies.

SKU	Nicht verfügbar
ISBN 13	9780415409766
ISBN 10	0415409764
Titel	Brands of Faith
Autor	Mara Einstein
Serie	Media Religion And Culture
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Routledge
Erscheinungsjahr	2007-09-17
Seitenanzahl	256
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar