{"product_id":"building-a-better-mouse-30th-anniversary-edition-book-david-green-md-9781479379477","title":"Building A Better Mouse, 30th Anniversary Edition","description":"On October 1, 1982, The Walt Disney Company opened its EPCOT Center to the world, heralding changes that would take the Disney property in Florida from a mere theme park to a world-class resort destination. Authors Steve Alcorn and David Green were there, as employees of Disney's WED Imagineering. Building a Better Mouse tells the tale of the hundreds of mostly young, mostly bright and all embarrassingly idealistic people who worked on Epcot, and gives a unique insider's perspective on what it was like to be in the trenches as a Disney Imagineer in the early 1980s, from pixie dusting - when new employees are indoctrinated into all things Disney - through the craziness of the engineering design process, right up until the last frantic dash to opening day. It is a breathtaking, breezy, E-ticket ride of a book, required reading for both hard-core Disneyphiles and people interested in the business side of themed entertainment.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49571661578513,"sku":"GOR013636653","price":13.5,"currency_code":"CHF","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49937432215825,"sku":"CIN1479379476G","price":0.0,"currency_code":"CHF","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51028675952913,"sku":"NIN9781479379477","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1479379476.jpg?v=1750795983","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/building-a-better-mouse-30th-anniversary-edition-buch-david-green-md-9781479379477","provider":"World of Books ","version":"1.0","type":"link"}