Business Strategy and Retailing
Business Strategy and Retailing
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Zusammenfassung
This volume sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing and aims to show through a variety of themes what lies behind the successes and failures of retailing.
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Business Strategy and Retailing by Gerry Johnson
A unique volume which sets out to document the dramatic change in the retail sector in the 1980's by bringing together a collection of specially commissioned papers concerned with retailing. By looking at the major issues in retailing such as how retailers are coping with economic and social change, how strategy is determined and implemented, and the impact of public policy, this book aims to show through a variety of themes what lies behind the successes and failures of retailing.| SKU | Nicht verfügbar |
| ISBN 13 | 9780471913375 |
| ISBN 10 | 0471913375 |
| Titel | Business Strategy and Retailing |
| Autor | Gerry Johnson |
| Buchzustand | Nicht verfügbar |
| Verlag | John Wiley and Sons Ltd |
| Erscheinungsjahr | 1987-04-15 |
| Seitenanzahl | 306 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |