Business Sutra by Devdutt Pattanaik
In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.
Pattanaik, Devdutt: - Devdutt Pattanaik writes, illustrates and lectures on the relevance of mythology in modern times. He has, since 1996, written over thirty books and 700 columns on how stories, symbols and rituals construct the subjective truth (myths) of ancient and modern cultures around the world. His books include 7 Secrets of Hindu Calendar Art (Westland), Myth=Mithya: A Handbook of Hindu Mythology (Penguin), Jaya: An Illustrated Retelling of the Mahabharata (Penguin), Sita: An Illustrated Retelling of the Ramayana (Penguin), Olympus: An Indian Retelling of the Greek Myths (Penguin), Business Sutra: A Very Indian Approach to Management (Aleph), My Gita (Rupa) and Devlok with Devdutt Pattanaik (Penguin). To know more, visit devdutt.com.
| SKU | Nicht verfügbar |
| ISBN 13 | 9788192328072 |
| ISBN 10 | 8192328074 |
| Titel | Business Sutra |
| Autor | Devdutt Pattanaik |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Aleph Book Company |
| Erscheinungsjahr | 2015-03-01 |
| Seitenanzahl | 446 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |