Celebrity Sells by Hamish Pringle

Celebrity Sells by Hamish Pringle

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

"..the phenomenon, ironically Celebrity Sells, will make unpalatable reading for companies that have spent millions re-branding themselves around famous face..." (Independent on Sunday, 26 October 2003)

"...fascinating and witty reading..." ( Hot Stars, 3 April 2004)

“… Pringle knows his stuff.” (Daily Telegraph, 6 April 2004)

“This book is designed as a practical guide for practitioners…” (Sunday Business Post , 9 May 2004)

“This book looks at stars and advertising- and has some fab facts.” (New Woman, June 2004)

“… packed to the rafters with facts, ... would recommend this book to anyone, whether they work in media or not.”(Media Week, 1 May 2004)

“… an important book…” (Reading Chronicle, 20^th May 04)

“…shows just how deeply our lives and lifestyles are influenced…” (City to Cities, Sep/Oct 2004)

 “…sound and detailed advice on how to find the right celebrity...” (Admap, November 2004)

“…This book is practical, relevant and packed with leading edge thinking…” (Mark Ritson, London Business School in IoD, Winter 2004)

“...for anybody fascinated by the public’s obsession with the celebrity cult…absorbing enough to appeal to a mainstream audience…” (Campaign, 10^th December 2004) 

Hamish Pringle is the Director General of IPA (Institute of Practitioners in Advertising). He was previously director of Brand Beliefs Ltd and the Vice-Chairman, Director of Marketing at Saatchi & Saatchi. He is co-author of Brand Spirit: How Cause Related Marketing Builds Brands and Brand Manners: How to Create the Self-confident Organization to Live the Brand both published by Wiley.

SKU	Nicht verfügbar
ISBN 13	9780470868508
ISBN 10	0470868503
Titel	Celebrity Sells
Autor	Hamish Pringle
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	John Wiley & Sons Inc
Erscheinungsjahr	2004-03-26
Seitenanzahl	352
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.