{"product_id":"commerce-of-everyday-life-book-joseph-addison-9780312163716","title":"The Commerce of Everyday Life","description":"\u003cp\u003e\u003cb\u003eHow do organizations manage social media effectively?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhile marketing and PR departments are usually early adopters, social media's potential extends far beyond these functions. More direct interaction with customers, greater organizational agility and coordination, better market data and business intelligence, and more efficient internal processes are just some potential benefits. But realizing these goals is no cakewalk, and the new opportunities also bring new pitfalls. So what's the smart way to bring social media initiatives to your company? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Social Media Management Handbook\u003c\/i\u003e is the first guide to explain, clearly and concretely, how to implement key social media strategies throughout the organization. Use this practical, step-by-step road map to ensure your Facebook, Twitter, and other Web 2.0 initiatives achieve business goals and drive your overall enterprise strategy. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Social Media Management Handbook\u003c\/i\u003e helps you work across such disparate areas as IT, customer service, sales, communications, and more. It explains policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. When you use the comprehensive strategies described in this book, you'll be able to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMake the business case for social media investments by demonstrating ROI and other key supporting data\u003c\/li\u003e \u003cli\u003eDevelop a clear social media strategy and integrate it with your overall strategy\u003c\/li\u003e \u003cli\u003eUnderstand the IT implications of social media use\u003c\/li\u003e \u003cli\u003eTake small, initial successes and scale them to create significant results for the entire enterprise\u003c\/li\u003e \u003cli\u003eCreate consistent customer experiences and interactions\u003c\/li\u003e \u003cli\u003eEmploy an effective social media management framework\u003c\/li\u003e \u003cli\u003eAdopt effective social media governance policies to ensure legal compliance\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50124507316497,"sku":"CIN0312163711G","price":0.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0312163711.jpg?v=1751259851","url":"https:\/\/www.worldofbooks.com\/de-ch\/products\/commerce-of-everyday-life-buch-joseph-addison-9780312163716","provider":"World of Books ","version":"1.0","type":"link"}