Communicating Corporate Change by Bill Quirke

Communicating Corporate Change by Bill Quirke

Effective communication has been recognised as the prime factor in making change happen inside organizations. However, in spite of the necessity for business to change in order to compete effectively in today's markets, employee satisfaction with communication and hence their ability to contribute to change, has barely altered. This book aims to provide a framework for agreeing what communication is needed, and to provide a structure for developing and implementing an internal communication strategy. Based on the view that communication is a vital for change to occur and thus to the success of the organisation, the book takes a practical look at the Catch 22s that dog communication. It will help all those involved in communicating ideas to identify the right communication strategy, to match the organisation's business strategy, and it will give insights into how to make a new strategy work, or how to identify where a current strategy is failing. Written in a clear and informal style, this is a thoroughly readable guide to facilitating organisational change through improved internal communication. Detailed case studies throughout exploring individual and universal problems. Practical advice on planning strategy and making it work. Informal and easy-to-read style.

SKU	Nicht verfügbar
ISBN 13	9780077079413
ISBN 10	0077079418
Titel	Communicating Corporate Change
Autor	Bill Quirke
Serie	Quality In Action S
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	1995-02-01
Seitenanzahl	303
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar