Communicating Globally by Don E Schultz

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Communicating Globally by Don E Schultz

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Zusammenfassung

This text is designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage. Shows how to successfully strategise, select appropriate communication tactics and execute a global communication plan.

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Communicating Globally by Don E Schultz

This text is designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage. Shows how to successfully strategise, select appropriate communication tactics and execute a global communication plan.

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SKU Nicht verfügbar
ISBN 13 9780844225227
ISBN 10 0844225223
Titel Communicating Globally
Autor Don E Schultz
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag McGraw-Hill Education - Europe
Erscheinungsjahr 2000-05-11
Seitenanzahl 280
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar