Communication Planning by Sherry Devereaux Ferguson

Communication Planning by Sherry Devereaux Ferguson

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

SKU	Nicht verfügbar
ISBN 13	9780761913139
ISBN 10	0761913130
Titel	Communication Planning
Autor	Sherry Devereaux Ferguson
Serie	Sage Series In Public Relations
Buchzustand	Nicht verfügbar
Verlag	SAGE Publications Inc
Erscheinungsjahr	1999-09-09
Seitenanzahl	280
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar