Consumer Behavior by Henry Assael

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Consumer Behavior by Henry Assael

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Consumer Behavior by Henry Assael

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

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SKU Nicht verfügbar
ISBN 13 9780618222155
ISBN 10 0618222154
Titel Consumer Behavior
Autor Henry Assael
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Cengage Learning, Inc
Erscheinungsjahr 2003-07-28
Seitenanzahl 656
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar