Consumer Behavior
Consumer Behavior
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Zusammenfassung
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior by Michael R Solomon
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.| SKU | Nicht verfügbar |
| ISBN 13 | 9780133657685 |
| ISBN 10 | 013365768X |
| Titel | Consumer Behavior |
| Autor | Michael R Solomon |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 1995-08-18 |
| Seitenanzahl | 682 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |