Consumer Behaviour by Michael R Solomon

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Consumer Behaviour by Michael R Solomon

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Zusammenfassung

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.

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Consumer Behaviour by Michael R Solomon

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

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SKU Nicht verfügbar
ISBN 13 9780273772729
ISBN 10 0273772724
Titel Consumer Behaviour
Autor Michael R Solomon
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2013-06-06
Seitenanzahl 704
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar