Consumer Behaviour by Roger D Blackwell

Consumer Behaviour by Roger D Blackwell

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

SKU	Nicht verfügbar
ISBN 13	9780324378320
ISBN 10	0324378327
Titel	Consumer Behaviour
Autor	Roger D Blackwell
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Cengage Learning, Inc
Erscheinungsjahr	2006-07-01
Seitenanzahl	816
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar