Consumer Behaviour in a Week
Zusammenfassung
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Consumer Behaviour in a Week by Sue Cave
With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered. Basic psychological processes of consumers and their implications Consumers attitude to money Purchasing behaviour Different types of consumer Product branding and retailing Advertising Negative effects of consumption
Susan Cave has worked as an occupational psychologist, and is presently employed in education at the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of material for teachers.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780340849712 |
| ISBN 10 | 0340849711 |
| Titel | Consumer Behaviour in a Week |
| Autor | Sue Cave |
| Serie | In A Week S |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | John Murray Press |
| Erscheinungsjahr | 2002-09-27 |
| Seitenanzahl | 96 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |