Contemporary Strategy Analysis by Robert M Grant

Contemporary Strategy Analysis by Robert M Grant

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.This work: now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions; features a new two-colour design throughout with high-spec artwork; introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these; combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice; and, is supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students.

Robert Grant's Contemporary Strategy Analysis 6e is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight the key points with colorful case examples and does all that in a clear manner that communicates the excitement of the subject matter! It is a superb book and deserves to be the standard textbook at every top business school-just like it is at London Business SchoolCostas Markidas, London Business School

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

SKU	Nicht verfügbar
ISBN 13	9781405163095
ISBN 10	1405163097
Titel	Contemporary Strategy Analysis
Autor	Robert M Grant
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	John Wiley and Sons Ltd
Erscheinungsjahr	2007-05-17
Seitenanzahl	496
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar