The Content Machine by Michael Bhaskar

The Content Machine by Michael Bhaskar

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

‘[A] sophisticated approach to what most interested readers would agree is an exceptionally daunting taskThe book is detail-rich but capacious in its selection of examples and its synthesis of what the author argues are the essential elements tying together publishing circumstances that many might consider discrete or incompatible. […] Bhaskar’s treatment of familiar problematics [is] refreshingly well-reasoned and well-argued.’ —Aaron McCollough, ‘Journal of Electronic Publishing’

Michael Bhaskar is a digital publisher, researcher and writer based in London. 

SKU	Nicht verfügbar
ISBN 13	9780857281111
ISBN 10	0857281119
Titel	The Content Machine
Autor	Michael Bhaskar
Serie	Anthem Publishing Studies
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Anthem Press
Erscheinungsjahr	2013-10-01
Seitenanzahl	226
Preise	Commended for IndieFab awards (Social Science) 2013
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar