Copywriting by Jonathan Gabay
A guide which explains how advertising material is written. It is aimed at students taking courses in marketing, business or media studies, people considering a career in advertising, freelance writers needing the basics of copywriting to promote their products and those involved in community work.
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780340654774 |
| ISBN 10 | 0340654775 |
| Titel | Copywriting |
| Autor | Jonathan Gabay |
| Serie | Teach Yourself |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | John Murray Press |
| Erscheinungsjahr | 1996-05-06 |
| Seitenanzahl | 329 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |