Corporate Identity
Corporate Identity
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Zusammenfassung
An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.
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Corporate Identity by Wally Olins
An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.| SKU | Nicht verfügbar |
| ISBN 13 | 9780500278086 |
| ISBN 10 | 0500278083 |
| Titel | Corporate Identity |
| Autor | Wally Olins |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Thames & Hudson Ltd |
| Erscheinungsjahr | 1994-09-05 |
| Seitenanzahl | 224 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |