Corporate Information Strategy and Management: Text and Cases (Int'l Ed) by Lynda Applegate

Corporate Information Strategy and Management: Text and Cases (Int'l Ed) by Lynda Applegate

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy. Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

SKU	Nicht verfügbar
ISBN 13	9780071263191
ISBN 10	0071263195
Titel	Corporate Information Strategy and Management: Text and Cases (Int'l Ed)
Autor	Lynda Applegate
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	2009-03-16
Seitenanzahl	524
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar