Creating Experiences in the Experience Economy by Jon Sundbo

Creating Experiences in the Experience Economy by Jon Sundbo

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

Edited by Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University and Per Darmer, Associate Professor, Department of Organisation, Copenhagen Business School, Denmark

SKU	Nicht verfügbar
ISBN 13	9781847209306
ISBN 10	1847209300
Titel	Creating Experiences in the Experience Economy
Autor	Jon Sundbo
Serie	Services Economy And Innovation Series
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Edward Elgar Publishing Ltd
Erscheinungsjahr	2008-09-30
Seitenanzahl	272
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.