Creative Advertising
Creative Advertising
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Zusammenfassung
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
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Creative Advertising by Mario Pricken
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
'A bargain buy … Mario Pricken has assembled a great collection of truly distinctive and original advertising … inspiring' - Media Week
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780500287330 |
| ISBN 10 | 0500287333 |
| Titel | Creative Advertising |
| Autor | Mario Pricken |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Thames & Hudson Ltd |
| Erscheinungsjahr | 2008-05-26 |
| Seitenanzahl | 256 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |