The Creative Nudge
The Creative Nudge
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Zusammenfassung
Creative thinking is something everyone can do
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The Creative Nudge by Kevin Chesters
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick's strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781786279002 |
| ISBN 10 | 1786279002 |
| Titel | The Creative Nudge |
| Autor | Kevin Chesters |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Quercus Publishing |
| Erscheinungsjahr | 2021-08-05 |
| Seitenanzahl | 128 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |