Customer Behavior by Jagdish Sheth

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Customer Behavior by Jagdish Sheth

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Zusammenfassung

Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and relationships, and the processes of building loyalty and creating value. Attention is given to both household and business consumer

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Customer Behavior by Jagdish Sheth

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

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SKU Nicht verfügbar
ISBN 13 9780030343360
ISBN 10 0030343364
Titel Customer Behavior
Autor Jagdish Sheth
Buchzustand Nicht verfügbar
Verlag Cengage Learning, Inc
Erscheinungsjahr 2003-02-18
Seitenanzahl 512
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar