Customer Intimacy by Wiersema Fred

  •
1 1

Customer Intimacy by Wiersema Fred

Checking stock...
Checking stock...
Zusammenfassung

Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.

The feel-good place to buy books
  • Free delivery in the UK
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • B Corp - kinder to people and planet
  • Buy-back with World of Books - Sell Your Books

Customer Intimacy by Wiersema Fred

Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.

You might also like

'A brilliant concept.. a brilliant book ... a mother lode of useable ideas' Tom Peters
SKU Nicht verfügbar
ISBN 13 9780006388395
ISBN 10 0006388396
Titel Customer Intimacy
Autor Wiersema Fred
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag HarperCollins Publishers
Erscheinungsjahr 2002-11-01
Seitenanzahl 240
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar