Data Warehousing in Action by Sean Kelly

Data Warehousing in Action by Sean Kelly

Construct and implement a data warehousing plan. In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy and difficult to translate into anything useful. Data warehousing, storing all of this data in a system that allows for rapid retrieval of customized information, is the solution. This book, written by a data warehousing authority, is a step-by-step guide to creating and managing a data warehouse from start to finish, reviewing marketing, technology, and design issues.

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

SKU	Nicht verfügbar
ISBN 13	9780471966401
ISBN 10	0471966401
Titel	Data Warehousing in Action
Autor	Sean Kelly
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	John Wiley & Sons Inc
Erscheinungsjahr	1997-07-07
Seitenanzahl	334
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar