Decoding Womens Magazines by Ellen Mccracken

Decoding Womens Magazines by Ellen Mccracken

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Zusammenfassung

This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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Decoding Womens Magazines by Ellen Mccracken

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.
SKU Nicht verfügbar
ISBN 13 9780333535905
ISBN 10 0333535901
Titel Decoding Womens Magazines
Autor Ellen Mccracken
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Palgrave Macmillan
Erscheinungsjahr 1992-10-27
Seitenanzahl 341
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar