Demand by Adrian J Slywotzky
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don t see can make or break a product; the art of transforming fence sitters into customers; why there s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
ADRIAN J. SLYWOTZKY cited by Industry Week as promising to be what Peter Drucker was to much of the 20th century, the management guru against whom all others are measured is a director of Oliver Wyman. He is the author of the bestselling The Profit Zone (selected by BusinessWeek as one of the ten best books of 1998), Value Migration, and How to Grow When Markets Don t. He has also been published in the Harvard Business Review and the Wall Street Journal and has been a featured speaker at the Davos World Economic Forum, the Microsoft CEO Summit, the Forbes CEO Forum, and the Fortune CEO Conference.
KARL WEBER is a freelance writer and editor who has collaborated with Adrian Slywotzky on several books and worked with such authors as former president Jimmy Carter, Loews Hotels CEO Jonathan Tisch, UN ambassador Richard Butler, and representative Richard Gephardt.
KARL WEBER is a freelance writer and editor who has collaborated with Adrian Slywotzky on several books and worked with such authors as former president Jimmy Carter, Loews Hotels CEO Jonathan Tisch, UN ambassador Richard Butler, and representative Richard Gephardt.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780307887320 |
| ISBN 10 | 0307887324 |
| Titel | Demand |
| Autor | Adrian J Slywotzky |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Random House USA Inc |
| Erscheinungsjahr | 2011-10-04 |
| Seitenanzahl | 357 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |