Designing Brand Identity by Alina Wheeler

Designing Brand Identity by Alina Wheeler

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts

Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand IdentityVery thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace. (San Francisco Book Review, January 25, 2010) We will be reading the book together as a company, and you should stoop and buy one now. (matchstic.com, August 25, 2009)

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences. Wheeler is passionate about her subject, and speaks to groups large and small around the world, from Beijing to Bucharest.

SKU	Nicht verfügbar
ISBN 13	9780470401422
ISBN 10	0470401427
Titel	Designing Brand Identity
Autor	Alina Wheeler
Buchzustand	Nicht verfügbar
Verlag	John Wiley and Sons Ltd
Erscheinungsjahr	2009-09-11
Seitenanzahl	320
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.