E-Commerce 2015 by Kenneth C Laudon

E-Commerce 2015 by Kenneth C Laudon

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.   The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.     Teaching and Learning Experience This program will provide a better teaching and learning experience—for both instructors and students. Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce. Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

SKU	Nicht verfügbar
ISBN 13	9780133507164
ISBN 10	0133507165
Titel	E-Commerce 2015
Autor	Kenneth C Laudon
Buchzustand	Nicht verfügbar
Verlag	Pearson Education (US)
Erscheinungsjahr	2015-02-11
Seitenanzahl	912
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar