E-Commerce 2016 by Kenneth Laudon

E-Commerce 2016 by Kenneth Laudon

Understanding The Vast And Expanding Field of E-Commerce Laudon s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for future in business.

Kenneth C. Laudon holds a BA in Economics from Stanford and a PhD from Columbia University. He is currently a Professor of Information Systems at New York University's Stern School of Business, where he teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Professor Laudon has authored twelve books dealing with electronic commerce, information systems, organizations, and society. He has also written over 40 articles about the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Professor Laudon's current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. His research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

Professor Laudon has testified as an expert before the United States Congress, and has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms, and as a consultant on systems planning and strategy to several Fortune 500 firms.

Carol Guercio Traver is graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm Proskauer Rose. Her expertise is in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law.

Along with Ken Laudon, Traver is co-founder of Azimuth Interactive. As one of the first ed tech firms, it is the creator of some of the first interactive software training and testing systems for higher education and corporate training. Today, Azimuth is a provider of digital media and publishing services for the education industry.

SKU	Nicht verfügbar
ISBN 13	9780133938951
ISBN 10	0133938956
Titel	E-Commerce 2016
Autor	Kenneth Laudon
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Pearson Education (US)
Erscheinungsjahr	2016-03-18
Seitenanzahl	912
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar