E-Marketing Strategy
E-Marketing Strategy
Regular price
Checking stock...
Regular price
Checking stock...
Zusammenfassung
Acts as an introduction to the core concepts of e-marketing strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This work examines the impact of e-commerce, positioning, and competitive advantage and promotion on the web.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
E-Marketing Strategy by Ian Chaston
A concise, practical and contemporary introduction to the core concepts of E-Marketing Strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. Pedagogically-enhanced throughout with illustrative examples, case studies and assessment material.
Ian Chaston is a Reader in Management at Plymouth Business School and Professor in Entrepreneurship at UIT, New Zealand.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780077097530 |
| ISBN 10 | 007709753X |
| Titel | E-Marketing Strategy |
| Autor | Ian Chaston |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | McGraw-Hill Education - Europe |
| Erscheinungsjahr | 2000-09-16 |
| Seitenanzahl | 328 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |