E-shock 2000 by Michael De Kare-Silver

E-shock 2000 by Michael De Kare-Silver

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Zusammenfassung

This text analyzes the impact of the electronic shopping revolution on retailers and manufacturers and the strategic options available. Revised and updated, it takes account of developments such as digital television, and includes interviews with leading players in electronic shopping.

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E-shock 2000 by Michael De Kare-Silver

"E-Shock" analyzed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated edition, the author takes account of developments such as digital television, and includes interviews with some of the leading players in electronic shopping, including Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
SKU Nicht verfügbar
ISBN 13 9780333802335
ISBN 10 0333802330
Titel E-shock 2000
Autor Michael De Kare-Silver
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Palgrave Macmillan
Erscheinungsjahr 1999-11-18
Seitenanzahl 304
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar